in the jewelry industry e-commerce, with Devine as the representative of the network of direct sales model, to the diamond birdie and Cothran represented a "shop experience + mouse" mode to strike first to gain the initiative, successfully grabs beach China market of jewelry.
Over time, power industry development entered the new stage, the traditional enterprise business transformation through to establish vertical electronic business site, thus breaking the pure business enterprise industry forestall opens new era is being performed.
From the e-commerce in jewelry sales, emerging jewellers and price under the banner of rattling, rob traditional jeweler's market share, and achieved to get instant results.Network jewelry dealer development pace so fast, so many traditional jewelers have to spend more time and effort, to improve its company web page and the function, and even set up a special network sales department, responsible for online sales business.
Although such measures in the short term and does not have too big effect, but the traditional jewelry vendors for this market has not completely indifferent.Previously, the domestic jewellery tycoon Zhou Dafu, Zhou Shengsheng and so on, have high-key March Taobao Mall, Zhou Dafu also developed their own B2C platform, which makes the jewellery business competition.
Add variables, but also means that the domestic diamond birdie, Cothran as the representative of the jewelry business camp to usher in a new opponent.Reportedly, since 2008, when the traditional jewelry industry white-hot competition, originally do diamond wholesale wholesaler and retailer of traditional channels have also set up shop on the net, the supreme, CHJ, diamond family these well-known brand with some large sites, development of network, network marketing mall, to recommend, promotions and other forms of appear, to a certain extent, to fill the gaps in the market network jewelry.
The traditional jewelry brands have wading business, some in the industry think, as operating for many years the large traditional jewelry brand, entity shop mainly to the sales network is very stable, now increases the online retail channels, product positioning, price may appear in a dilemma disturbance.
In addition, some net sales jewelry brand to enter the network time, the business model has price advantage has been the first to enter the heart of consumer, the traditional brand after joining has lost the initiative, can catch it.
Who will eventually dominate the network era jewelry market, it is difficult to following inconclusive, but the future of the jewellery market competition turns white-hot to already was become inevitable.
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